My name is Jason Moody. I’m 52, married to Becky and have 2 daughters. I live in a little village in the Staffordshire Moorlands. Prior to starting my own business in 2018, I spent 25 years working for other businesses, half that time working in senior management roles within big companies, half working in a smaller family business (150 people) – the majority of that time as Managing Director.

In 2016, I oversaw the multi-million pound sale of that business to a large multi-national food group. During those 25 years, I worked incredibly hard and delivered for people that didn’t truly appreciate it. Thank fu*k I realised this before I got old.

I now coach small business owners offering advice and guidance on how they can make their dreams reality. I only work with people that I like and respect. I believe there is a myth within business that you have to work hard to achieve. From what I’ve seen, people that work tirelessly tend to suffer poor health sooner. You work your knackers off, retire and then die… does that represent doing well and having fulfilled your potential in life? I don’t think so. To me, life is about having the opportunity to spend as much time as you can doing the things that you love. Yes there will be times you have to graft, however, graft guarantees nothing!

When I reflect on my career to date, the people that planned before they acted are the ones I respect and admire the most – not because they plan but because of the results they achieved. Patience is an amazing trait, thinking first before acting, being clear what the purpose is, what the dream is, what the motivating factors are. These are the very few people I have seen do special things, they created an environment that was inspiring, uplifting, fun – the very best I ever worked with and for, they made it look easy. Keep things simple, plan, be clear and focus on the priorities, ensure people are made accountable and have clear visibility of results – commit to doing this and you’ll very likely succeed or get bloody close.